Disney Plans Unified Super App to Merge Streaming and Theme Park Services

Quick Facts

• Disney is exploring plans to unify its mobile apps into a single platform centered around Disney+
• The super app would integrate theme park bookings, merchandise sales, games, and streaming content
• New CEO Josh D’Amaro is driving the initiative to reduce Disney+ churn and deepen customer relationships

Disney senior executives are discussing plans to create a unified super app that would transform Disney+ into a centralized platform where users can book park tickets, buy merchandise, play games and watch movies. The discussions remain in early stages with no concrete development steps taken.

The concept has appeared in internal presentation materials under new CEO Josh D’Amaro, who took over from Bob Iger in March 2026. D’Amaro is driving this initiative as part of his efforts to streamline the Disney experience and break down internal silos.

“Disney+ becomes the primary relationship between Disney and its fans, the place where everything comes together,” D’Amaro said on Disney’s quarterly earnings call. He called the parks Disney’s “physical centerpiece” and predicted Disney+ would “serve as the immersive, interactive digital centerpiece of the company.”

The proposed app would integrate Disney+ with existing mobile platforms including the Disneyland Resort and Disney Cruise Line Navigator apps. The platform could eventually bring together the Disney Store and other Disney digital experiences under a single interface.

Disney+ generated $10.4 billion revenue in 2024, a 21.6% increase year-over-year, with 117.6 million subscribers. The company forecasted full-year adjusted earnings growth of about 12% for fiscal 2026.

D’Amaro identified reducing Disney+ churn as a top priority. “It might be the single most significant opportunity that we have. And so it’s probably not surprising that I’m pushing the entire organization to prioritize against that goal,” he said.

The initiative faces potential challenges. Disney+ subscribers and Disney parks visitors aren’t necessarily the same customers, which could prove awkward if the Disney+ app becomes cluttered with advertisements for cruises. The current effort to merge Hulu with Disney+ has faced technical infrastructure and programming rights challenges.

Disney has considered similar ideas before, including a broader membership offering comparable to Amazon Prime. Former CEO Bob Iger previously explored versions of the concept, including a smaller-scale test in the United Kingdom.

The super app strategy follows industry trends, with companies like OpenAI exploring similar approaches. Disney’s focus on its entertainment ecosystem appears more targeted than attempts to create truly universal platforms.

Read more: Disney looking to make a unified ‘super app,’ report says