Apple Cuts Over 200 Jobs From Siri and Vision Pro Teams in Strategy Shift

Quick Facts

• Apple cut more than 200 jobs across its Siri, Vision Pro, and Intelligent Systems Experience teams, with roughly 100 positions eliminated from the Vision Pro unit alone.
• The Siri cuts target employees working on the old assistant architecture, as Apple rebuilds the product on a new large language model platform using Google Gemini for complex queries.
• Apple shut down the Vision Pro gaming team and reduced the immersive video unit, citing the high production cost relative to the headset’s limited user base.

Apple confirmed it is cutting more than 200 jobs across teams working on Siri, Vision Pro, and artificial intelligence features, according to reporting by Bloomberg’s Mark Gurman. The company acknowledged the reductions in a statement but did not disclose the number of affected roles.

“We are realigning some teams to evolve our business to deliver the best experiences for our users,” Apple said. “While we will create new roles as part of this change, it will also impact a limited number of existing roles.”

Vision Pro Cuts Run Deep

Approximately 100 of the eliminated positions came from the Vision Pro organization. Apple shut down the team focused on gaming for the headset and reduced the unit responsible for producing immersive video content. The company determined that the high cost of creating that content was not justified given the small number of Vision Pro owners.

IDC estimates Apple’s manufacturing partner Luxshare halted Vision Pro production in 2025 after the headset sold roughly 390,000 units in its 2024 debut year. By late 2025, IDC projected quarterly shipments had fallen to around 45,000 units. Apple has not confirmed those figures.

Morgan Stanley analyst Erik Woodring attributed the weak adoption to cost, form factor, and limited app availability, with Apple reporting approximately 3,000 apps built specifically for VisionOS. The broader virtual reality headset market fell 14% year over year, with Meta’s Quest line holding about 80% of market share.

Apple told employees that Vision Pro and VisionOS are not being discontinued. The company still plans to release a new model as early as 2028.

Siri Rebuild Drives Personnel Changes

The remaining cuts hit the Siri team and the Intelligent Systems Experience group, which handles AI integration across Apple devices. Bloomberg reported that Apple is phasing out roles tied to the old Siri architecture as it moves to a new technical platform that requires different expertise.

The rebuilt Siri, which arrived with iOS 27, is a ground-up replacement. On-device requests continue to run on Apple’s local models. Complex conversational queries route to Google Gemini through Apple’s Private Cloud Compute system. The new assistant supports a conversational interaction style similar to other AI chat products.

Apple said it plans to eliminate a small number of existing roles, reallocate resources, and create new positions to support the updated Siri.

Leadership Losses Compound the Shift

The layoffs follow a string of senior departures. Paul Meade, a vice president who led the Vision Products Group for seven years, left Apple for OpenAI, where he is building the AI company’s hardware unit. His responsibilities are being absorbed by Fletcher Rothkopf, his deputy and head of product design for Vision Pro.

In October 2025, Ke Yang, who led Apple’s Intelligence Answers, Knowledge, and Information team, departed for Meta. Apple’s VP of Human Interface Design, Alan Dye, followed him to Meta two months later.

Bloomberg’s Gurman linked some of the executive churn to an anticipated leadership transition, with hardware chief John Ternus expected to eventually become Apple CEO. Ternus’ moves to reorganize hardware engineering left some vice presidents feeling sidelined.

What This Means for Enterprise Buyers

For technology and software companies evaluating Apple’s spatial computing or AI platforms, these cuts carry practical signals. Gaming and rich media development on VisionOS no longer has Apple’s full backing. Companies that built or planned to build immersive enterprise apps for Vision Pro face a platform with reduced internal investment and a next hardware release still years away.

On the AI side, Apple is accelerating. The Siri rebuild and the Intelligent Systems Experience reorganization show the company moving resources toward LLM-powered features. Developers building for Apple’s AI stack should expect that the architecture underlying those features will continue to change.

Read more: Apple is reportedly cutting hundreds of jobs from Siri, Vision Pro teams