Why SaaS Companies Fail to Create Shareholder Value

Presented by GOTO Market Institute

Welcome back, SaaS Sentinel readers. This is Steve Mark Kahan, Co-Founder and Chief Training Officer at GOTO Market Institue, writing in this week.

If you’ve been following my previous emails, you already know that I’ve spent my career building a proven marketing playbook that’s helped me to turn a $4 million B2B tech company into a staggering $1.4 billion shareholder value.

But I didn’t always know how to grow a company from the ground up. 

In fact, most SaaS companies struggle to create real value for shareholders.

While I’ve been fortunate enough to grow seven start-up companies from early-stage development to going public or being sold, it’s all felt like a trial by fire. I’ve spent over 30 years learning what it takes to stand out in crowded markets.

Here’s what my 30 years of marketing experience have taught me: you need to nail down your company’s messaging first.

It’s a simple exercise. But you can’t hire a Head of Growth or put together a sales team and expect them to start scaling your business until you’ve nailed your company’s value proposition.

This obsession with refining my companies’ value propositions is what ultimately helped me generate over $4B  in shareholder value throughout my career as a marketing professional.

That's why I've distilled my decades of experience into a FREE masterclass: Nail Your Niche.

In this exclusive training, you'll discover:

• The top 4 KPIs that show if your niche & messaging need improvement

• How to identify the must-solve Problems that your buyers actually care about

• Tools to craft an ideal value proposition and public-facing message

You'll also receive a complete niche marketing strategy and 5 FREE templates to implement it immediately.

I know firsthand that nailing your niche paves the way for rapid growth. My hope is this masterclass does the same for your business.

Let's dominate your market together,

Steven Mark Kahan

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