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- This Marketing Playbook Helped Me Grow and Sell 7 Companies
This Marketing Playbook Helped Me Grow and Sell 7 Companies
and generate $3.5B in shareholder value
Alec Beard
April 23, 2024
Happy Tuesday, SaaS Sentinel readers. This is Steve Mark Kahan, Co-Founder and Chief Training Officer at GOTO Market Institute, writing in this week.
If you read my co-founder Becca Stucky’s newsletter last month, you already know how we used my proven marketing playbook to turn a $4 million B2B tech company into a staggering $1.4 billion shareholder value.
But I didn’t always know how to grow a company from the ground up.
And here’s an industry secret: No one does!
While I’ve been fortunate enough to grow seven start-up companies from early-stage development to going public or being sold, it’s all felt like a trial by fire. I’ve spent over 30 years learning what it takes to stand out in crowded markets.
Here’s what my 30 years of marketing experience have taught me: you need to nail down your company’s messaging if you want to grow your business.
This obsession with refining my companies’ value propositions is what ultimately helped me generate over $4B in shareholder value throughout the course of my career as a marketing professional.
But I've also seen countless companies struggle because they didn't have a tight enough link between their audience and their messaging. It can happen to any business — whether you’re a startup, scaleup, or enterprise company.
That's why I've distilled my decades of experience into a FREE masterclass: Nail Your Niche.
In this exclusive training, you'll discover:
The top 4 KPIs that show if your niche & messaging need improvement
How to identify the Must-Solve Problems that your buyers actually care about
Tools to craft an ideal Value Proposition and public-facing message
You'll also receive a complete niche marketing strategy and 5 FREE templates to implement it immediately.
I know firsthand that nailing your niche paves the way for rapid growth. My hope is this masterclass does the same for your business.
Let's dominate your market together,
Steven Mark Kahan
What People Are Saying:
“The course format is awesome: High-level lecture style on the "why" with Steve, then "how to" execute with Becca and the templates. This is an excellent resource for any marketing leader and team! I'm Loving it!”
“What do #MarketingLeaders like me really need? Marketing Training that's both inspirational AND applicable. Instead of watching MasterClass videos (or spending hours looking for templates online), our marketing leadership team at CoreView just signed up for the GOTO Market Institute. Their courses are chockfull of videos and templates on topics that matter for #marketers.”