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Klaviyo's CEO Shares His Secrets for a Successful IPO

Hey SaaS Sentinel reader. Welcome back. Two notable SaaS founders and CEOs share their advice on everything from team building, preparing for an IPO, and the current state of the SaaS VC market. Here’s what’s happening in SaaS this week.

Perplexity AI CEO shares his advice to startup founders on building a team

Image Credits: Perplexity AI

When it comes to scaling a startup, Perplexity AI’s CEO and cofounder, Aravind Srinivas, believes it all starts with the team. Speaking at the Stanford Graduate School of Business, Srinivas shared insights into how he built Perplexity from its 2022 inception into an AI company that’s now 100-strong—and still moving fast.

The art of complementary skills

Srinivas emphasized the importance of hiring people who excel in areas where you don’t. “You don't want to be as good as them in what they excel at,” he said. “They should be a lot better.” This approach allows team members to focus on their strengths without fear of micromanagement, fostering a culture of trust and autonomy.

Over time, Srinivas extended this philosophy beyond his cofounders, bringing in team members with new, complementary skills to address the startup’s evolving needs. His hiring mantra? Take chances on people who have “some chips on their shoulders.” Rather than chasing proven experts, Srinivas often bets on high-potential individuals who are eager to grow into roles.

Moving fast without breaking too much

Perplexity’s growth has challenged Srinivas to maintain the agility of a startup while preparing for the scaling challenges of a larger organization. His answer: instill an “extreme bias for action” throughout the company. “That’s what’s helping us continue to be fast,” he explained. But he knows there are hurdles ahead, especially as the company grows. “At some point, you're going to hit the problems of scale and how to move fast, so I'm determined to solve that problem.”

The attribution controversy

Despite its rapid rise, Perplexity has faced criticism for its AI-powered search engine, which aggregates information from various sources. Media outlets, including The New York Times and Forbes, accused the startup of improperly using their content. Srinivas, however, stands firm, calling Perplexity an “aggregator of information” that strives to credit original sources.

“We are doing our best to make sure the credit attribution part is clear,” he reiterated. The controversy underscores the challenges AI companies face in balancing innovation with intellectual property concerns.

As Perplexity AI continues to scale, it’s clear that Srinivas’s team-building philosophy will be put to the test. You can learn more about Srinivas’s approach to team development in the full article below.

Lead Edge Capital's Mitchell Green Is Playing the Long Game

Image Credits: Mitchell Green

In an era where venture capital often chases high-growth, high-burn startups, Mitchell Green, founder of Lead Edge Capital, is charting a different course. With $5 billion in commitments from over 700 investors, including top-tier names like former PayPal CEO Dan Schulman, Green is moving away from overvalued VC deals and into a more patient, buyout-oriented strategy.

Shifting gears in a crowded market

Green’s strategy pivots from chasing Silicon Valley unicorns to focusing on “control deals” in overlooked markets. For example, Lead Edge recently acquired a majority stake in Pacemate, a Sarasota-based cardiac-monitoring software company, and SafeSend, a tax-planning software business. These companies may not have the glamour of a Bay Area address, but they meet Lead Edge’s stringent criteria for growth potential.

“We don’t care if we own 21% or 75% of a company,” Green said. “Let’s get that company from $20 million to $100 million in revenue. It doesn’t matter.” This flexibility allows Lead Edge to capture opportunities outside traditional venture capital hotspots, avoiding the pitfalls of inflated valuations.

Betting on ByteDance

One exception to Green’s “boring” playbook? ByteDance. Lead Edge continues to hold its position in the Chinese tech giant, betting on its global growth—even with the looming uncertainty surrounding TikTok in the U.S. “Our base case assumption is that the U.S. business gets shut down,” Green noted. Even so, the firm expects strong returns, citing ByteDance’s growth trajectory and undervalued trading multiples.

Skepticism on AI hype

While many investors are rushing into generative AI, Green is taking a cautious approach. “A lot of these AI companies will turn into donuts,” he said, arguing that costs will plummet and many first-generation AI startups won’t deliver on their promises. For Green, investing in AI at 100x revenue multiples is a recipe for disaster.

The problem with venture capital

Green is also vocal about what he sees as venture capital’s broader issues: too much money chasing too few deals. This has led to a “silly” valuation environment, where hype often outweighs fundamentals. However, Green acknowledges the unique strengths of top-tier VC firms like Sequoia and Benchmark, which he believes have carved out unassailable positions in the early-stage market.

Klaviyo's CEO shares his secrets for a successful IPO

Image Credits: Underscore VC

Klaviyo is proving there's an alternative approach to the stereotypical growth-at-all-costs SaaS tracjectory. The Boston-based marketing automation company, led by CEO Andrew Bialecki, went public in September 2023, offering a rare example of how startups can balance rapid scaling with disciplined spending.

A different kind of growth story

From the beginning, Bialecki and cofounder Ed Hallen embraced a lean approach. Klaviyo grew to $1 million in revenue before hiring its first employee or raising any venture capital. Even after securing $450 million in funding, the company spent just $15 million of it pre-IPO. This frugality allowed the founders to retain significant equity—Bialecki held a 38.1% stake at the time of the IPO.

“Businesses will pay you to solve real problems,” Bialecki said at the Underscore VC Core Summit. “If you're good at building software, you should be able to fund this stuff.”

Redefining startup success

Klaviyo’s model bucks the trend of startups aiming for quick acquisitions or inflated valuations. Instead, Bialecki focused on sustainable, organic growth. His perspective harks back to 20th-century tech giants like Microsoft and Apple, which went public while profitable and growing fast. For Klaviyo, high growth and profitability weren’t mutually exclusive—they were the goal.

Advice for founders

Bialecki urges founders to be clear about their values and align with investors who share their vision. “Be clear about what you stand for as a company, and you will get the investors that believe in that,” he advised. This focus on alignment allowed Klaviyo to avoid the pressures of unnecessary funding rounds, keeping its trajectory in the founders’ hands.

Lessons from Klaviyo’s success

  • Think long-term. Bootstrapping early allows founders to grow sustainably and retain control.

  • Spend wisely. Limiting cash burn can keep your company financially healthy and attractive to investors.

  • Stay disciplined. Align with investors who support your vision for profitability and growth.

As Klaviyo’s IPO continues to make waves, its story offers a blueprint for founders looking to rewrite the rules of startup success—one that prioritizes profitability, sustainability, and discipline over the endless chase for scale.

Parting Thoughts

Well, that’s the tech news for this week. Hit reply and let us know—did you learn something from today’s newsletter?

Until next time!