How I hired (and retained) A+ SaaS talent to generate $1.4B in shareholder value

Presented by GOTO Market Institute

Hey SaaS Sentinel readers—Steve Mark Kahan from GOTO Market Institute here. 

If you read my previous newsletters then you’ve already heard me talk about the proven marketing playbook that’s helped me generate $1.4B in shareholder value over the course of my career.

But I didn’t give you the whole truth.

That’s because it’s not just executing the right strategy or building the right tech stack that’s helped me and dozens of other marketing leaders create real business value for SaaS companies—it’s knowing how to hire and retain A+ sales and marketing talent.

And if you’re serious about hitting your revenue goals, you can’t afford to get this wrong.

That’s why we’ve created a dedicated masterclass within GOTO Market Institute called, “Building a Sales and Marketing Dream Team”—a course designed to help you assemble and manage high-performing sales, marketing, and revenue teams.

In this masterclass, you’ll get access to in-depth courses like:

• 10 Leading Indicators You Have a Dream Team: Learn the key traits of a high-performing team and how to assess your current team.

• How to Build a Marketing Dream Team: Learn how to attract and onboard A+ talent, ensuring your team is composed of the best in the industry.

• Virtual Team Management: Master the best practices for leading remote or dispersed teams.

• Questions to Ask When Interviewing Candidates: Discover the questions that will help you select top talent for your sales and marketing teams.

• How to Grow A+ Stars: Learn how to develop (and retain) your best team members.

You’ll also get access to individual modules, including:

• The 11 Steps to Creating a Marketing Dream Team

• Marketing T (eleven) Commandments for Effective Product Marketing

• How to Measure Success of Your Dream Team

• Marketing Dream Team Assessment and Report Card

• Team Quarterly Planning: Marketing Sourced Leads, Opportunities & Revenue

• Training to Grow and Keep People on Your Dream Team

• 10 Keys to Building a High Performing Virtual Team

• 13 Best Practice Marketing Job Descriptions

• Interview Questions for Interviewing and Selecting A+ Talent

Who it's for?

• SaaS business leaders looking to boost their marketing strategy.

• Marketing professionals seeking to enhance their team's performance.

• Entrepreneurs wanting to scale their marketing efforts for substantial revenue growth.

Who it's not for…

This course might not be the best fit for you if:

• You don’t have at least 5 hours a week to dedicate to learning and implementing new strategies.

• You’re not ready to make data-driven decisions to improve your marketing efforts.

• You’re already exceeding your revenue targets every year

These are the same tools, templates, and strategies  that have helped seasoned marketers drive multi-million and billion-dollar exits.

Ready to start hiring A players?

P.S. We understand that investing in your team’s professional development is a big decision.

 If you’re not quite ready to overhaul your team’s marketing strategy, we recommend you start with our 7-day free trial.

This will give you access to the same tools, templates, and strategies that have helped build and sell 7 companies throughout the course of my career as a marketing leader.

To your success,

Steven Mark Kahan, Co-founder Chief Training Officer of GOTO Market Institute